Harpic, one of India’s iconic brands, organized a special case study competition amongst the leading Business Schools of the country as part of various events it is conducting during its “World Toilet Day Celebrations” which have started this week and will continue till 19th Nov 2009, the actual World Toilet Day. This competition was organized in partnership with Management Development Institute (MDI) Gurgaon. The Case Study competition was a detailed analysis of the successful Harpic brand and its growth over the years in India.

 Speaking on the occasion Mr. Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India Ltd said “Through this case study competition, Reckitt Benckiser wanted the young marketing brains in the country to analyse and learn from one of India’s most successful brands – Harpic.” He further added, “We at Reckitt Benckiser have always supported fresh talent and through this competition we undertake the responsibility to further enhance their knowledge skills.”

 Over 20 Business Schools (B School) from across the country participated in this competition. Each B-school sent two of its best entries, evaluated by their own Placement Cell. These entries where then evaluated by the esteemed faculty at MDI Gurgaon and top 6 teams were invited to MDI to present their final analysis of the case.

 Also speaking on the occasion, was the Dean of MDI, Gurgaon, Dr. (Prof) Pritam Singh, who said, “I would like to thank Reckitt Benckiser for conducting this case study competition. These types of programmes go a long way in giving a practical insight into the intricacies of brand management, in particular and the corporate world, in general to young minds”.

 The competition was adjudged by select committee from Reckitt Benckiser India, comprising of Suvamoy Roy Choudhury, Regional Director – Human Resources, Reckitt Benckiser (South Asia), Charlotte West, Regional Marketing Director, Reckitt Benckiser (South Asia) and Prof. Das, marketing faculty, MDI.

 The winning team of the competition was awarded a cash prize of Rs. 75,000 The second and third teams also got cash prizes of Rs 50,000 and Rs 30,000 respectively. All three winning teams got a formal letter to appear for the final placement interview at Reckitt Benckiser India.

 To celebrate the World Toilet Day (which is on 19th Nov 2009), Harpic is undertaking a series of activities, the first of which is this Case Study Analysis Competition. Over the entire week, more will follow – watch this space!

About Harpic

 

Harpic is a brand of Reckitt Benckiser. It is the largest toilet cleaner brand in India with over 75% share (YTD, Sept 2009).  Harpic is available in 47 countries worldwide. Over the years, Harpic in keeping with its international parentage launched various brand innovations in India. Its product range in liquid toilet cleaners consists of Harpic Power, Bleach and Harpic Fresh in three fragrances – Citrus, Floral and Pine. Harpic also launched Harpic Flushmatic in 1997, which makes toilet cleaning automatic. This year in 2009, under the Harpic Power range, Harpic launched Harpic Power in Rose and Orange fragrance.

 

About Reckitt Benckiser:

 

Reckitt Benckiser (India) Limited, is one of the fastest growing consumer goods companies in South Asia. It has many high quality brands which are trusted by the consumers. As seen across segments, Reckitt Benckiser brands are either number 1 or 2 in market share, in all the segments they are present in. Its brands include – Dettol, Harpic, Mortein, Lizol, Cherry Blossom, Vanish, Veet, Colin, Disprin, Strepsils, Clearasil and others. It has major presence in home and personal care, surface care, fabric care, pest control and healthcare. The Company has operations in 60 countries, sales in over 180 and employs 23,000 people around the world. Globally Reckitt Benckiser plc is headquartered in Slough just outside London, UK and is listed in the top 15 on the London Stock Exchange. For more information visit: www.reckittbenckiser.com